Usage rights: commercial and products

This article covers how to use Freepik resources on physical products and items intended for sale. For digital use cases like websites, social media, and apps, see Usage rights: digital. For universal rules that apply to all contexts, see Usage rights: general rules.

In this article

• Quick reference
• Custom work for one client
• Marketing your own business
• Products sold to multiple clients
• Print-on-Demand
• Packaging
• Books and publications
• Templates and ready-to-print files
• Merchandise License
• Common questions

Quick reference

Custom work for one client

If you are a freelance designer or agency working for one specific client, you can use Freepik resources as the main element of the design you create for that client. This applies to websites, business cards, flyers, posters, and any other product created for one client.

You can deliver the final product to your client as a printed product or as a PNG/PDF file, but you must never deliver an editable file that includes Freepik resources.

If your client asks you to design a product that will be sold to multiple buyers — like a t-shirt for their store — Freepik resources must be used as a secondary element in that case.

Marketing your own business

You can use Freepik resources as the main element for products that promote your own business. This includes your website, business cards, flyers, brochures, social media posts, videos, and posters created to promote your company, services, or events.

Free and Essential users must include attribution. Premium, Premium+, and Pro users do not.

Products sold to multiple clients

When creating products intended for sale to multiple buyers — such as wedding invitations, calendars, t-shirts, mugs, or posters — Freepik resources must be a secondary element of the design. They cannot be the main visual focus that drives the purchase.

This means you must combine Freepik content with your own designs, third-party elements, or original creative work so that Freepik resources are not the element with the most visual weight in the final composition.

If you use multiple Freepik resources in a single design, they will all be considered main elements because they all belong to Freepik.

Print-on-Demand

You can use Freepik resources on Print-on-Demand products, but they must be secondary elements of the design. The same rules as products sold to multiple clients apply.

If you need to use Freepik content as the main element on physical products for sale, the Merchandise License — available exclusively to Pro subscribers — allows this for non-AI Premium assets, up to 100,000 units per asset.

Packaging

Freepik resources can be used freely for packaging — on labels, box designs, wrappers, and other packaging materials. The product inside the packaging is considered the main element, so the Freepik resource on the packaging itself is treated as a secondary element.

This applies to both free and subscribed users. Free and Essential users must include attribution on the packaging or label, with a link to freepik.com on their website.

Books and publications

Book covers

You can use Freepik resources as the main element on a book cover. Free and Essential users must include attribution on the credits page or in the bibliography. Example: "Cover designed by Freepik".

Book interiors

You can use Freepik resources inside a book as supporting elements — small illustrations, decorative images, or visual support for the text. Resources must not be used as the main element of full pages. Use only a few Freepik images, not as the primary visual content of the book.

No-content and low-content books

Notebooks, planners, diaries, and similar low-content products are not considered books. They follow the rules for products sold to multiple clients — Freepik resources must be secondary elements.

Templates and ready-to-print files

If you sell templates or ready-to-print files — such as invitation templates, flyer templates, or printable planners — Freepik resources must be secondary elements of the design. The template you sell must include enough original or third-party content that the Freepik resources are not the main visual focus.

You must never deliver an editable file that contains Freepik resources to multiple clients. This is considered redistribution.

Merchandise License

The Merchandise License allows you to use non-AI Premium assets as the main element on physical products for sale, up to 100,000 units per licensed asset. This includes t-shirts, mugs, tote bags, notebooks, and any form of physical merchandise.

The license remains valid after your subscription ends if you downloaded it during your active Pro subscription. For full details, see Licenses and attribution.

Common questions

Can I sell products with Freepik images?

Yes, but Freepik resources must be secondary elements unless you have the Merchandise License (Pro only) or you are creating a product for one specific client.

Can I use Freepik images on a t-shirt I sell?

Without the Merchandise License, Freepik images must be secondary elements on the t-shirt. With the Merchandise License (Pro subscribers), you can use non-AI Premium assets as the main element, up to 100,000 units.

Can I use Freepik images for packaging?

Yes. The product inside is the main element, so the packaging design is considered secondary. You can use Freepik resources freely on labels, boxes, and wrappers.

Can I make a coloring book with Freepik illustrations?

No. If all or most of the illustrations in a book are from Freepik, they are the main element and the main reason someone buys the book. This is not permitted.

Can I deliver editable files to my client?

No. You can deliver the final product as a printed item, PNG, or PDF, but never editable files that include Freepik resources.

What if I use multiple Freepik images in one design?

If you combine multiple Freepik resources in a single design, they are all considered main elements because they all come from Freepik. You would need to add enough original or third-party content to make the Freepik resources secondary.

Related articles

• Licenses and attribution — License types, Merchandise License, downloading licenses
• Usage rights: digital — Websites, apps, social media, YouTube, presentations
• Usage rights: general rules — Main vs secondary element, universal restrictions
• AI content and copyright — Copyright rules for AI-generated content