How to use AI Models & Videos for fashion brands
AI models are changing how fashion brands produce visual content. Instead of relying only on traditional photoshoots (often expensive, slow, and hard to scale), brands can now create realistic AI models and videos faster. AI allows faster campaign launches, easier experimentation with styles, and consistent visuals across e-commerce, social media, and ads. For growing clothing brands, AI is not just a trend but a need.
Table of contents
Can I use AI models for any clothing brand?
Yes, AI models can be used commercially if you respect licensing terms, copyright laws, and advertising regulations. It’s essential to avoid creating models that resemble real people without consent and to follow transparency guidelines when required.
When used responsibly, AI helps finding a safe and scalable solution for business marketing or social media campaigns.
Benefits of using AI models in fashion.
- Cost Efficiency: The most immediate benefit is the reduction in overhead. Traditional photoshoots involve a long list of billable professionals and physical requirements.
- Speed to Market: In the era of “fast fashion,” the time it takes to get a product from design to a website listing is important.
- Inclusivity and Personalization: AI allows for “on-demand diversity” that is often too expensive or logistically difficult for smaller brands to achieve with human casting.
- Sustainability: The fashion industry is a major source of waste; AI helps mitigate this through “digital-first” workflows.
What fashion brands are using AI models?
As Reuters comments, well-known brands such as H&M and Zara are using AI to complement their existing processes. Industry sources like Vogue Business highlights how AI can helps brands to avoid making ill-fitting clothes or to reduce production costs (while increasing speed and flexibility).
What Is the 5 Outfit Rule?
The 5 outfit rule is a content strategy where each garment is styled into at least five different looks. This increases perceived value, improves conversion rates, and gives customers a clearer idea of how to wear a piece. AI models make this approach highly efficient by instantly changing poses, settings, body types, or styling combinations—without additional shoots or samples.
What is the 30 wear rule?
The 30 wear rule is a sustainability principle in fashion that encourages people to buy and design clothes that will be worn at least 30 times over their lifetime. The idea is simple: if a garment can’t realistically be worn 30 times, it may not be a responsible purchase or design choice.
The fashion industry is one of the most resource-intensive industries in the world. According to the “Ellen MacArthur Foundation”, extending the life of clothing is one of the most effective ways to reduce environmental impact. Wearing a garment more often significantly lowers its cost-per-wear and carbon footprint.
How to generate a fashion product shoot with AI using Spaces
Freepik Spaces allows you to generate consistent AI models tailored to your brand identity. You can define appearance, age, body type, and mood, then apply your clothing across multiple scenes.
Key insights:
- Generate lifestyle poses using Seedream 4.
- Use outfit and location references to design multiple looks.
- Generate motion clips with Seedance 1.0 Pro.
- Group your assets to keep them organized.
Step-by-step AI workflow:
- Open Freepik AI Suite → Spaces.
- Upload clothing references using Media nodes and group them.
- Add an Image Generator node, describe your model, and choose Seedream 4.
- Use an Assistant node to connect prompts, references, and the model.
- Adjust the aspect ratio depending on your output format.
- Add Image Generator nodes to change location, poses, or styling.
- Organize your outputs using Groups.
- Use an Assistant node to prepare a video prompt based on your images.
- Generate your fashion video using a Video Generator node and Seedance 1.0 Pro.
- Duplicate the workflow to build new shoots.
