5 Elements to Keep in Mind for Creating Engaging Infographics

Infographics are an important part of a successful content marketing campaign. Their purpose is to attract the attention of the viewer, wake the interest about the topic and, in the end, increase the conversion rate. As you can see, the role of infographics is a crucial one when it comes to the success of various marketing efforts. But, in order to achieve this, an infographic has to be engaging.

Creating an engaging infographic requires skills, effort and of course, a significant amount of time. This is why we have decided to break down the process of creating one into 5 elements. Make sure to keep them in mind whenever you start the process of creating an engaging infographic.

Lay the Foundations by Selecting the Topic

Selecting the topic will lay the foundation for the graphic’s engaging potential. Generally speaking, there are several options in front of you. With an infographic, you can:

• Raise awareness about some important topic, for instance, regarding business or marketing trends, and politics, etc.
• Address one of the viral activities on social media and important scientific discoveries
• Offer an in-depth guide to customers, answer any of their questions, and break complex procedures down to simple steps
• Show the audience the product creation process to show them the steps you took in order to make it more functional and applicable. For instance, some companies create infographics to get them familiar with the new products and at the same time, show them that they have adopted new eco-friendly technologies.

It has to be easy to Understand

There are some ideas that are not suitable for infographics. The idea you select for the infographic has to be easily translatable into a combination of short messages and illustrations. There are several factors to consider here, because they will determine the direction of the creation process.

You have to decide the purpose of the infographic, what is the target audience, where is it going to be published, can you support the idea with facts and are you aiming to create content that evokes emotions. The answers to these questions will provide you with boundaries inside of which you will further operate. One of the most important skills required for this step is social intuition and it is something that comes with experience.

The Content Has to Be Factual

In order to engage viewers, you will have to provide facts. If you are opening with a question, it is extremely important to flash out something interesting, something that will capture the attention of the viewer and make him/her stay until the end of the infographic.

This is a point when you have to do some digging. Google Scholar is a good place to start. You can also find interesting facts on statista.com, government agency websites, etc. Just make sure that you use authoritative sources. Legitimate facts will render your infographic legit and you will avoid unpleasant comments on the infographic that may bring down your entire marketing efforts and draw a bad reputation on your company.

The Story

Now that you have an idea and you have decided on the purpose of the infographic, you can move on to writing the story. Write down what you want to communicate to the audience. By doing so, you can figure out which are the key elements of your infographic. These elements should have the power to shed light on the topic and make everything clear for the viewer. If there is any data that you want to present, you will have to decide which type of graphical data goes along with the story. You can choose anything ranging from diagrams and timelines to statistic pies and maps.

Graphic Design

The graphic design of infographic comes as a front face of your entire idea. It has to be immaculate. You have to work together with the graphic designer in order to come up with a theme. There also questions in regards to the color palette and the typefaces you are going to use for your infographic. Make sure to pick the ones that are able to invoke the desirable mood.

Since infographics are usually comprised of several different sections, it is of the utmost importance to pay attention so that everything stays consistent with the back theme, so that some elements don’t draw too much focus. You want to avoid that, unless you have the intention to emphasize something.

At this point, you should also consult a creative design company in regards to the size of the infographic. You don’t want to end up with an “endlessly” scrollable infographic, since it will increase the bounce rate.

These are the key elements you have to keep in mind while creating infographics. In order to create an engaging one, you will have to address each of these elements as equally important. The end goal is to have an infographic that captivates the viewers’ attention and at same time successfully communicates the intended message and your idea. Since creating the infographics is a topic addressed by many marketing experts , you can expand your knowledge by reading relevant online articles on this topic.